New ways for libraries to face the world economic recession.
Libraries Weigh Accepting Paid Ads to Keep Afloat
With the Great Recession still affecting public service budgets nationwide, libraries continue to pursue new funding avenues. The latest foray into fiscal triage, undertaken by at least two libraries—Toronto (Ont.) Reference Public Library and the Port Chester –Rye Brook (N.Y.) Library—is to allow commercial enterprises to advertise their products and services in the library.
In both cases, the libraries have accepted a quid pro quo from ad placement companies. The firms provide a product for free to the library. In exchange, the company keeps whatever revenue comes from selling the ads displayed on that free product.
Toronto Public Library’s (TPL) arrangement with Receipt Media began this spring as a six-month pilot in which ads appear on the back of every date-due slip. The firm solicits the ads.
Administrators at Port Chester–Rye Brook Library decided to allow ads after having to reduce staffing and service hours in June 2012. Within two months, the library was receiving free two-ply bathroom tissue from the start-up company Star Toilet Paper, which prints on the toilet paper advertising it secures from local vendors. Trackable coupon codes delivered “great scan rates,” company cofounder Bryan Silverman told American Libraries, and now it is “winding down with the library and venturing into larger venues.”
In a March 11 interview on CBC Radio’s “Metro Morning,” TPL Chief Librarian Jane Pyper said the library will save $20,000 Canadian ($19,795 US) over the duration of the pilot—“our annual book budget in a small neighborhood branch.” She stressed how the library board first established a policy that reaffirms TPL’s mission to “provide a broad range of information in a neutral public space” and reserved the right to reject anything deemed “inappropriate,” such as ads aimed at children. “The goal here is to raise revenue in a context that is sensitive to the library environment,” Pyper said.
That’s an outlook Martin Garnar, chair of the American Library Association’s Committee on Professional Ethics, readily agrees with. “We do not advance private interests at the expense of library users, colleagues, or our employing institutions,” he said, quoting Article VI of ALA’s Code of Professional Ethics. “Is the loss of the library’s reputation within the community worth the potential advertising revenue?”
So far, TPL’s reputation seems to be intact. “There has not been a huge response one way or the other” from patrons, Linda Hazzan, director of communications, programming, and customer engagement at TPL, told AL.
A few users have voiced philosophical opposition to any such arrangement; one man who filed a complaint with the board has been invited to present his objections in the fall (PDF file
). Others say they are comfortable with “unobtrusive advertising that goes to funding programs and services.”
One patron called the ads a “win-win” after finding a pizza coupon on the back of his date-due slip. Other TPL advertisers include a theater company, the Toronto Star, and a personal-injury lawyer.
Garnar cautioned that such arrangements could pose an ethical dilemma. “Would advertisers’ messages appear to give them a place of privilege when a patron asks for a list of all local establishments in that line of business?” he asked.
How to reinvent librarians: five top tips from around the world
Partner with people in unlikely places, be sensitive to users’ cultural needs and share ideas on social media
- Caroline Fuchs, Guardian Professional, Thursday 18 July 2013 14.19 BST
Other librarians’ failures provide precious insights into lessons learned and overcoming obstacles. Photograph: Christopher Thomond/Guardian.
The Global Librarian is a joint publication from two New York-based library organisations, the Association of College and Research Libraries (Greater New York Metropolitan Area Chapter) and the Metropolitan New York Library Council. It aims to highlight librarians around the globe who have taken active steps to reinvent themselves while reinvigorating their profession. We’ve picked five practical tips:
In this increasingly global, interconnected community, the key to success is through partnership and collaboration. No one person or organisation has the skills, tools, talent and resources to provide quality service to all users at all times. For example, Xin Li of Cornell University successfully embarked on several partnerships with China and Taiwan. Don’t forget to organise and network with library professionals – you never know when a new partnership may emerge. Don’t underestimate the value of joining and actively participating in professional organisations such as the International Federation of Library Associations, the American Library Association or other regional associations – or perhaps you might take the lead in helping to establish one in your area. Professional participation helps you to network and connect with others outside your own institution. Tom Nielsen (Metro) recaps how a library organisation was a conduit for its members to bring library research skills and knowhow to non-library communities in New York City.
To thine own self (and patrons) be true
As librarianship is changing, so too are the information needs of our constituents. We must take a long, hard, honest look at those whom we serve and how their needs have shifted in this global, online environment. Where are we succeeding? Where are we falling short? Follow the lead of Matthew Bolen and the team at Denver public library, where they developed learning and language programs to meet the needs of an increasingly Spanish-speaking immigrant population. As Amrita Madray of Adelphi University reminds us, we need to be aware of cultural and language diversity when serving international populations. Just remember: another librarian’s “good idea” is only good for you if it answers the needs of your community. Conducting demographic studies and needs assessments are vital before you begin to create new programs and services.
Take a fresh look at the tools and resources already at your fingertips – even the ones that you may believe to be useless. Ben Turner of St John’s University shows us how using the freely accessible but accuracy-compromised Wikipedia can be used to promote information literacy and critical thinking skills.
Get out from behind that desk (figuratively and literally)
Librarianship is a service profession. We should not be wedded to a traditional physical point-of-service model, but must make it possible to announce: “The librarian has left the building.” From Sara Wingate Gray’s insights into the role of itinerant librarians in the digital age to Rachel Wightman’s experiences as librarian in Kampala, Uganda, librarians around the globe have discovered both the challenges and rewards of providing service beyond the walls of the library building.
When a new idea works, tell the world. When a new idea does not work, tell them anyway. Librarians can learn from one another, even in the face of failure. Success stories are wonderful to tweak and replicate in your libraries. Others’ failures can be just as valuable. They often provide precious insights into lessons learned and overcoming obstacles. Either way, share what you have done through publications, presentations, blogs and other forms of social media. A case in point: the Moving Image Media Hub, created by Dorothea Coiffe of the Borough of Manhattan Community College and the City University of New York, has been made freely accessible, allowing it to be a global resource.
Naturally, these are just a few examples of the way librarians are redefining how they serve communities’ changing needs for access, use, creation and preservation of information. Do you have any other examples to add? Please share in the comments.
Caroline Fuchs is a co-editor at the Global Librarian
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Teen Tech Week has been organised by the Young Adult Library Services Association (Teenagers) of USA since 1998.
Young Adult Library Services Association’s mission is to expand and strengthen library services for teens aged 12-18. This event is organized annually to ensure teenagers use electronic resources effectively and efficiently, specially those which are offered through libraries, e.g DVD, databases, audio books, video games, ebooks, etc . Teens need to know that the library is a trusted resource for accessing information and that librarians are experts who can help them develop skills they need to become competent and ethical users of technologies.
25 Easy Tips for Teens
Looking for easy ways to get teens to celebrate Teen Tech Week? Share the following 25 ideas! Have other easy ideas for getting teens involved in Teen Tech Week at the library? Tell us in the comments!
1. Download an ebook or audiobook from your library
2. Find out if your library has a mobile app for your phone or tablet (like NYPL’s Biblion or WorldCat mobile), download and give it a try
3. Visit your library’s webpage.
4. Blog about a library book or program.
5. Try out a book-focused site like GoodReads, LibraryThing or Shelfari.
6. Create a soundtrack or book trailer for your favorite book.
7. Ask your librarian to recommend a nonfiction book on an area of technology that interests you.
8. Add something to an article on Wikipedia.
9. Set up a podcast for a group or club you belong to. (Click the link to check out YALSA’s podcasts!)
10. Many young adult authors welcome email from their readers many have their own websites, blogs, and Twitter/Facebook accounts. Why not send them a message in honor of Teen Tech Week?
11. Check out some video games, DVDs, or CDs from your library.
12. Create an avatar on Yahoo! Avatars.
13. Start a Teen Tech Club at your school or public library.
14. Read and contribute to a blog about technology.
15. Watch some anime or start an anime club at your library.
16. Create a YouTube or Animoto video about your library or a favorite book.
17. Download a newspaper article from the day you were born from an electronic database.
18. Volunteer to help clean the computers and media at your library.
19. Volunteer to tutor library customers who are new to using computers.
20. Learn how to DJ music or record music with a computer.
21. Search in a biography database for an article about your favorite musician.
22. Learn how to use some new software.
23. Take a class on graphic design or digital photography.
24. Create a database of something you want to organize.
25. Start a Twitter, Tumblr, or Flickr account.
The Special Interest Group on International Information Issues (SIG-III) of the American Society for Information Science & Technology (ASIS&T) is pleased to announce its 13th competition for papers to be submitted for the 2013 Annual Meeting, which will take place in Centre Sheraton, Montreal, Quebec, Canada, November 1-6, 2013. (http://asist.org/asist2013/AM2013CFP.pdf)
Building from the overall conference theme, the theme for this year’s paper contest is: “Beyond the Cloud: Rethinking Information Boundaries”. Papers could discuss issues, policies and case studies on specific aspects of the theme from a global and/orinternational perspective. Topics include, but are not limited to, the following core areas:
1. Human Information Interaction: Information Retrieval; Information Behavior;
Human Computer Interaction; Usability; E-Science & Distributed Collaboration; Virtual Organizations; User Modeling; Mobile Technologies.
2. Information Organization and Representation: Meta data; Taxonomies; Information Visualization; Information Architecture; Digital Libraries; Indexing and Abstracting; Classification; Social Tagging; Semantic Web and Ontology; Social Media.
3. Information Use & Analysis: Information Seeking and User Studies; Strategic, Security & Competitive Intelligence; Information & Knowledge Management; Comparative Analysis of Information Practices; Information Metrics (Bibliometrics/Informatrics/Webometrics).
4. Information Preservation & Access: Digital Curation; Big Data; E-book; Information Quality; Copyright, Intellectual Properties and Related Issues; Information Literacy.
5. Information Environments & Socio-Cultural Aspects: Organizational & Contextual Issues; Security & Privacy; Economics of Information; Social Informatics; Information Policy; Foundation of Information Science; Digital Humanities; Web 3.0 and related technologies; Cloud Computing.
There will be up to three winners who will be selected by a panel of judges including: Maqsood Shaheen (IRC, US Embassy Islamabad), Alma Rivera (Universidad Iberoamericana Ciudad de México), and, Fatih Oguz (University of North Carolina at Greensboro).
The judging criteria will be based on:
1. Originality of paper in the developing world and global information ecosystem (originality of the project described, etc.)
2. Relevance to the paper contest theme
3. Quality of argument, presentation and organization
Eligibility & Information for authors
Only papers by a principal author who is a citizen of, and resides in a developing country are eligible. Winners in the 2009-2012 contests are not eligible. The papers should be original, unpublished, and submitted in English. We encourage submissions from librarians, information and network specialists, and educators involved in the creation, representation, maintenance, exchange, discovery, delivery, and use of digital information.
The award for each winner is a two-year individual membership in ASIS&T. In the case of multiple authors, the principal author will be awarded the ASIS&T membership. In addition, depending on SIG III fundraising for this competition, the first place winner will be rewarded a minimum of $1,000 toward travel, conference registration, and accommodations while attending the ASIS&T Annual Conference in Montreal, Quebec, Canada, November 1-6, 2013.
Submitted papers will be considered for inclusion in a special issue of the International
Information and Library Review, subject to the usual peer refereeing process, for that journal.
ASIS&T Copyright Policy
ASIS&T will have the non-exclusive right to publish any of the papers submitted on its web site or in print, with ownership and all other rights remaining with the author.
Deadline for submission of full papers: Authors are invited to submit manuscripts, not to exceed 5,000 words, by May 31, 2013, to Maqsood Shaheen at ShaheenMA@gmail.com, preferably as Microsoft Word or PDF attachments.
International Paper Contest Committee, SIG III
American Society for Information Science and Technology (ASIS&T)
Since 1937, the Association for Information Science and Technology (ASIS&T) has been the association for information professionals leading the search for new and better theories, techniques, and technologies to improve access to information.
ASIS&T brings together diverse streams of knowledge, focusing what might be disparate approaches into novel solutions to common problems. ASIS&T bridges the gaps not only between disciplines but also between the research that drives and the practices that sustain new developments.
ASIS&T counts among its membership some 4,000 information specialists from such fields as computer science, linguistics, management, librarianship, engineering, law, medicine, chemistry, and education; individuals who share a common interest in improving the ways society stores, retrieves, analyzes, manages, archives and disseminates information, coming together for mutual benefit.
Techniques and technologies emerge daily in the fields of library and information science, communications, networking and computer science. Yet information professionals in one discipline are often unaware of key developments in others. What an irony that a field advocating the development, sharing and use of information is itself isolated.
If you don’t like working in isolation, examine what ASIS&T has to offer. This Web site will introduce you to ASIS&T and the ways it can make you a more effective information professional… and more indispensable to your company, institution or organization.
The Association seeks to stimulate participation and interaction among its members by affording them an environment for substantive professional exchange. It encourages and supports personal and professional growth through opportunities for members to extend their knowledge and skills, develop and use professional networks, pursue career development goals and assume leadership roles in the Association and in the information community. ASIS&T increases the influence of information professionals among decision-makers by focusing attention on the importance of information as a vital resource in a high-technology age and promotes informed policy on national and international information issues by contributing to the formation of those policies. It supports the advancement of the state-of-the art and practice by taking a leadership position in the advocacy of research and development in basic and applied information science.
To accomplish these goals, ASIS&T edits, publishes, and disseminates publications
concerning research and development; convenes annual meetings
providing a forum for papers, discussions, and major policy statements; ASIS&T hosted the first Information Architecture Summit
and continues to do so annually, holds smaller chapter and special interest meetings, as well as special symposia; and acts as a sounding board for promotion of research and development and for the education of information professionals.
Individual members, login to the ASIS&T site to access these publications via the ASIS&T Digital Library (books sold separately).
ASIS&T offers conference proceedings
from past Annual meetings. These proceeding contain full text, images and power point presentations from annual meeting sessions and are available online at the digital library or at the online bookstore..
The ASIS&T Digital Library
is where you will find the above ASIS&T publications online, easily accessible, and in one place. You can search on an individual article or issue, across all publications, current and past.
The prestigious Annual Review of Information Science and Technology
) will cease publication following the release of Volume 45 (2011). As the hardcover series ends its 45-year run, shorter, tightly focused review articles will begin appearing in The Journal of the American Society for Information Science and Technology
), also published by ASIS&T. The Annual Review of Information Science and Technology (ARIST)
has long been considered a landmark publication within the information science community. It surveys the landscape of information science and technology, providing the reader with an analytical, authoritative and accessible overview of recent trends and significant developments. One volume is published each year. Several volumes are available in the ASIST Digital Library. Editions for 2011 and prior are available from Information Today
New ASIS&T Titles from Information Today, Inc.
Information Today, Inc. (ITI) has announced the release of The New Digital Scholar: Exploring and Enriching the Research and Writing Practices of NextGen Students edited by Randall McClure and James P. Purdy. The book is now available and can be purchased at the ITI bookstore.
Thanks for reading.
The New Digital Scholar
Exploring and Enriching the Research and Writing Practices of NextGen Students
Edited by Randall McClure and James P. Purdy
Foreword by Alison J. Head and Michael B. EisenbergThe New Digital Scholar
opens a discussion long silent in academic circles—that the teaching of research-writing is mired in practices poorly suited for digital natives. Randall McClure, James P. Purdy, and more than 20 contributors offer a call to action in this important and timely book.Reminding readers of the history of the academic research paper and the scope of the recent information explosion, The New Digital Scholar
presents innovative thinking and research on the educational challenges NextGen students face. Writing teachers, library science professionals, and higher education administrators describe teaching methods and research projects suited for the new digital scholar and designed for the information universe NextGen students inhabit.416 pages | hardbound | ISBN 978-1-57387-475-5Price: ASIST Members $47.60
Ebook also available
To order, visit the website.
The Role of Thesauri in New Information Environments
By Ali ShiriHere is a clear and comprehensive treatment of the role of thesauri in search user interfaces across a range of information search and retrieval systems—from bibliographic and full-text databases to digital libraries, portals, open archives, and content management systems.
Ali Shiri looks at projects, practices, perspectives, and services from disparate communities, and—drawing on an array of successful applications, usability studies, current research, and firsthand experience—offers practical guidance on using thesauri to build better search engines.336 pages | hardbound | ISBN 978-1-57387-454-0 Price: ASIST Members $47.60
Ebook also available
To order, visit the website.